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Bungalower MEDIA


CAMPAIGN STRATEGY

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Bungalower MEDIA


CAMPAIGN STRATEGY

Photos By David Lawrence

HYPERLOCAL CONTENT DEVELOPMENT

Bungalower Media is social enterprise focused on building stronger cities by informing and engaging people with their city. Our community-focused local news website that covers and champions the Downtown Orlando area and surrounding “bungalow neighborhoods".

Bungalower Locavore

Editorial DESIGN

Understanding the audience and the full reach potential of the partnership is crucial, making sure there is always a tie-in to your brand as a lifestyle is just as important as a buy now link. 

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SPONSORED CONTENT

The most important credentialing a brand can receive is when a 3rd party partner talks about your brand in their voice. 

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BRANDED ENTERTAINMENT

Branded entertainment is one of the most important vehicles for brands to relate to new consumers. Define your customers. Find their source of information. Partner with those outlets. 

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The Rolling Stones


ART DIRECTION

The Rolling Stones


ART DIRECTION

Photography was styled to support the social channels and elevate the crisp packaging.

Photography was styled to support the social channels and elevate the crisp packaging.

Marketing A Household Name

Fifty years after the first live recording of Satisfaction was ever recorded, it was slated to be released in a limited edition box set. A whirlwind festival schedule was booked and the full feature film was officially released for the first time. The film takes place over a single weekend while the Rolling Stones travel through Ireland on a mini-tour. A Digital strategy was crafty to bring analogue format to a digital media marketing medium.

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Digital Media

Snackable content was created to further promote the film's official release on media outlets such as BuzzFeed.

Editorial Layout

Content Creation 

Advertorials were designed to run in WWD and other fashion publications to further promote the impact of the music.

Social Formatting

On-Set Support

In typical Gal-Friday fashion, I knocked out all make-up styling, set dressing and behind the scenes photography for social channels. 

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Ballet Next


BRAND OVERHAUL

Ballet Next


BRAND OVERHAUL

Photos By: Brook Pifer

Refreshing A Movement

There is a fine line when working with a dance company, taking the branding and imagery too far can create a inauthentic feeling and the direct connection to the company is lost. Nothing is more beautiful than the extension of a ballerina. Nothing symbolizes tradition more than a pink satin point shoes. Messing with that insight is ludicrous. Ballet Next is a NYC based ballet company founded in 2011 by ABT principle dancer Michele Lee Wiles. This next stage of the dance company, we wanted to focus on the three main principles of the company: Always on Pointe / Small intimate shows / Live Music. One big factor in this refresh was the focus on lifestyle and culture on all social channels. Bulking up "day in the life" Instagram content, engaging patrons on-line and creating an integrated website to host all content were all necessary in this next phase of the company.

Creative Direction

Taking the company in a more feminine and approachable direction with a desire so explore the coy side of the ballerinas sensuality. Softer color palettes were selected as were more editorial typefaces to support this transition.

Content Creation

Capturing the creation of the dance rather than the final product was the foundation of our evolution. Photographing rehearsals and daily life of all the dancers & generating video vignettes were all captured IRT.

Marketing Strategy

Our desire was to embrace our growing social community/ influencers. We focused our cultural content creation to adapt to a real-time, social legibility and generated social based events to celebrate dance in real-time.

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INBLOOM FLORIST


MARKETING DIRECTION

INBLOOM FLORIST


MARKETING DIRECTION

 Photos By Jorge Suarez

REFRESHED & REpositionED

CONTENT CREATION

Led all marketing, copyrighting, content creation, social media management, blog curation, product development, visual merchandising, industry forecasting & brand refresh

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BUSINESS DEVELOPMENT

Procured strategic partnerships, community outreach, marketing budget, buying practices, media planning, activation and brand redesign

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Brand Perception

Spearheaded all media relationships, new business, branded features, 360 campaign development, measurement, documentation and reporting

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ARTREACH ORLANDO


EXECUTIVE DIRECTOR

ARTREACH ORLANDO


EXECUTIVE DIRECTOR

Photos By David Lawrence

FOSTERING CREATIVITY

ArtReach Orlando encourages and empowers youth, through art, to transform their lives and communities. ArtReach Orlando is committed to opening doors of discovery through art, by bringing the free arts programming to children and communities in Orange County, Florida. Whether it's in-school or after-school, our curriculum offers experiential learning through the arts.

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STRATEGIC PARTNERSHIPS

Increased visibility and branding of ArtReach Orlando – serving as the Ambassador of the organization and ensuring proper representation to its various constituencies.

PROGRAM DEVOLOPMENT

Worked with program directors to support quality development, design and delivery of curriculum and programs. Conducted contract negotiations, contract and grant management, budget creation and brand redesign.

#GrantedByDisney in partnership with  OCLS

#GrantedByDisney in partnership with OCLS

FUNDRAISING

Worked closely with the Board and Founder to develop and diversify funding sources, including grant writing, fundraising, individual giving and corporate donors. 

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Maybelline


ART DIRECTION

Maybelline


ART DIRECTION

On-pack Branding

On-pack Branding

Celebrating 100 Years

Exploring 100 years of Maybelline Mascara offered a unique opportunity help redefine what that looked like on packaging, in store & online.

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Orlando Style Magazine


CREATIVE DIRECTION

Orlando Style Magazine


CREATIVE DIRECTION

Video & Photos By: Carlos Amoedo

Fashion narratives 

Make believe is one of my guilty pleasures, so when I had a chance to develop a storyline and produce an exclusive online fashion story, I ran with it. Pulling inspiration from my own heritage and wishful thinking. 

storytelling

We wanted to create a story of an urban Fabergé princess who was tired of waiting around for her prince. The storyline allowed her to take matters into her own hands and enjoy life on her terms. 

PROJECT MANAGEMENT

The production crew was heavily curated. We pulled together the best stylist and director in town to make an editorial experience filled with details.

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editing

Custom soundtrack, seductive voice-over and incredible footage of a triumph motorcycle gave us more than enough material to let us all live happily ever after.

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Sydney's Catering


REBRAND

Sydney's Catering


REBRAND

Rebranding an Institution 

Established in 1993, the established restaurant / market was moving locations and needed to remind its customers that their new location was a destination, not just a "on the way" cafe. Their brand was in need of an entire overhaul. Logo, colors, textiles, employee engagement & customer perception all had to change. 

New Logo

The new logo is an illustration of the restored historic farmhouse Sydney's now lives in. It was used to remind people that they are now a stand-alone establishment & that they wanted to "welcome" the community into their new home.

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Marketing Strategy

All key messaging focuses on additional service offerings. Educating their community that they now have a full-service dining room in addition to their well established "stock your fridge" market. Partnerships with local companies helped to establish this messaging beyond social media integration.

Custom Content

Custom photography was taken in the manner of POV perspective. All shots were taken on-site on the reclaimed wood tables and used natural lighting. All photographs were develop to be featured on the new website & social channels.